Saturday, January 16, 2010
Brand integrity
The concept of brand integrity boggles my mind, especially after reading this article.
Labels:
Brand integrity,
Economy,
Homeless
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"Perhaps the sentiments contained in the following pages, are not yet sufficiently fashionable to procure them general favor; a long habit of not thinking a thing wrong, gives it a superficial appearance of being right, and raises at first a formidable outcry in defense of custom. But the tumult soon subsides. Time makes more converts than reason." -From "Common Sense," by Thomas Paine
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